Develop a Defensible Trademark with Help From a Trademark Attorney

November 29, 2010 by  
Filed under Business

So you’ve got your product, financing and mission statement solidified and you’re prepared to set up the “open for business” sign. This is the moment to meet with a trademark attorney to secure your business’s name and to make it bullet proof against infringement.

You’ll find out that trademarks are split into four classifications: descriptive, suggestive, fanciful and arbitrary, and range in power of protection from weakest to strongest, in that order. A descriptive name (SUPER GLUE), supposing it is approved in the first place, can rarely be guarded until it has been associated with a product for no less than five years. Fanciful (EXXON, KODAK) and arbitrary (APPLE, when used for computers, not fruit) are the most protectable, while suggestive (JAGUAR, PLAYBOY) names sit somewhere in between

A dependable trademark registration lawyer will help you select a name that is both available and unique; ensuring that it can be registered with the United States Patent and Trademark Office (USPTO). A fifth category, generic (aspirin), cannot be registered as a trademark, although some very successful trademarks have become commonly used through wide usage and recognition. The newest example of this occurrence is “Google”, which went from trademark to verb in less than five years and has become impossible to protect from widespread usage.

The registration process has been simplified in the last few years through the establishment of the Trademark Electronic Application System (TEAS) which allows companies to apply for trademarks on the internet and for less money than the traditional methods require.

As soon as your trademark has become registered with USPTO, it is guarded by law, but it is up to you, as the business owner, to protect it from usurpation. It takes eternal vigilance, specifically in light of the increasing incursions of the web and social networks. A basic, although not foolproof way to show ownership is to place a ™ or (r) next to the company name. You may use the former anytime, but it is unlawful to use the circled “R” before your trademark has been truly registered. If you do discover a breach, it is crucial that you get in touch with a trademark infringement lawyer immediately to put a halt to the use of your mark.

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Stephen Daniels is an acclaimed internet marketing strategist. For an intellectual property attorney in New York, he recommends Baker and Rannells, PA. For over 63 years, their experts have provided businesses of all sizes with honest, courteous service.. Also published at Develop a Defensible Trademark with Help From a Trademark Attorney.

Payroll Accounting – Top Seven Must Have Characteristics Of Awesome Vendors

July 26, 2010 by  
Filed under Finance

Studies have shown that more than 30 percent of U.S. businesses that take care of payroll in-house end up dealing with IRS audits and penalties for payroll miscalculations? Do you want to free yourself from the hassles of payroll processing while simultaneously enhancing its efficiency? Are you aware that good service providers can significantly cut down the costs of payroll processing? Are you ready to find out what characteristics distinguish effective payroll service providers from the crowd? If yes, then continue reading to discover the seven habits of highly effective payroll providers.

Habit 1: Understand accountability

Reputed firms accept responsibility for any mistakes in payroll and are swift to recognize and fix them. Effective service providers use an inbuilt error checking system to catch mistakes before delivering checks or money transfers.

Habit 2: Compliance

Effective providers comply with all local, state and federal employment and tax laws. Through rigorous checks and balances, they significantly reduce or eliminate the possibility of IRS audits and penalties for transgressions that happen during payroll processing or payroll tax processing.

Habit 3: Online data transfer

To ensure smooth payroll processing, on time delivery and a way to effortlessly transfer payroll data to the provider is a must. Effective service providers enable you to transfer data, essential for payroll processing, via the internet. They also offer online systems that can be accessed through web interfaces to eliminate any need for installation and maintenance of expensive software.

Habit 4: Allow flexible billing

All great payroll service providers offer a range of fee structures. Most impose an initial setup fees and a flat fee for each employee per payroll cycle. Some companies offer different fee structures that charge you extra, over and above the annual flat fee per employee, for additional services.

Habit 5: Multiple online tools

Payroll services should offer multiple online tools for your HR staff members such as software for viewing and printing payroll stubs and tax forms and making changes to deductions. They also offer various online tools for business owners. These include tools for entering time card information for hourly staff and tools to monitor payroll expenses and deductions to enable you to measure and manage your finances.

Habit 6: Great customer service

An effective payroll processing company will offer superb customer service characterized by quick responsiveness to your concerns. It is important that they offer a short turnaround time for rectifying mistakes in paychecks, creating accounts for new employees and responding to other issues related to payroll.

Habit 7: Advanced services

Excellent payroll providers extend a number of advanced services to further cut down your payroll concerns while improving its efficiency. For retirement plans, they work with financial planners to help your staff in making the appropriate investment decisions. Other services include distribution of key communications to staff members when required, conducting background checks, and enrollment and monitoring of health care, life insurance and other benefits programs.

Assess multiple payroll providers, services offered and fees charged before making a choice. Check references and find out about the performance and market reputation of your preferred providers to assure yourself of quality and reliable service. Lastly, seek advice from your accountant and attorney before finalizing the contract.

Daljeet Sidhu is at TradeSeam. Read our Payroll outsourcing and Payroll providers blog. Sign up for sales leads.

How To Generate MLM Leads Quickly So You Never Struggle In Your Business Again

July 25, 2010 by  
Filed under Marketing

Do you desire to possess the knowledge and skill set to generate MLM leads consistently and on a daily basis for your network marketing business?

In the MLM industry, it is no secret that your leads list is your most important aspect to your business. Without a names list (that is ever growing), you are out of business in this industry. So, you MUST be able to generate leads consistently for yourself.

This basically means that your most important skill set is to have he knowledge, and take action on that knowledge of how to generate MLM leads for your business every single day.

Now, I am going to tell you straight up that you are not going to be able to build a full time income in network marketing relying just on a names list of your friends, family, and aquaintences.

More importantly, in this day and age, you DO NOT have to depend on that as your source of leads and prospects. With the internet, social media, search engines, blogs, PPC, etc have given you the opportunity to literally tap into the 4.6 million people that come online every day looking for ways to make extra income. And, 156,000 of them start their own business each and every day.

This kind of makes your old names list look kind of puny now doesn’t it?!

Now, I hope you see how once you develop the skill set to generate mlm leads for your business, you will never run out of new people to build relationships with again.

Let me give you a few of the unlimited ways you can start soling your lead flow problems once and for all. Online, you can use PPC, article marketing, social media, blogging, etc. Offline (which you should certainly not ignore) you can use direct mail, post cards, the 3 foot rule, and a lot of the old school tactics that still work today. Though the best avenue to go down is to find the right mentor and leadership that is willing to teach you how to do this.

There has never been a better time to start building your MLM business like a true professional entrepreneur and get massive results starting today.

You can start toGenerate MLM Leads for your business every day is to get access to Eric Henderson’s FREE training on how to Generate MLM Leads today.