Using WEB 2.0 To Drive Internet Traffic – Three Top Tips

Along with WEB 2.0 came a whole range of new jargon and slang to describe the building blocks and concepts that it introduced. Like all new ideas, it can seem a little confusing for the newcomer, and might even deter some from participating in it altogether.

I have picked three of the three concepts that WEB 2.0 uses and will describe them here in the hope of demystifying them for those looking to either enjoy WEB 2.0, or more likely benefit from the advantages that this huge new “virtual market” brings.

1 – Tagging and Tags. Tags are like the keywords of a particular message, video, article or application. They are a “short cut” to understanding what it is about. As an example, if you produce a video about rock climbing you might choose “rock climbing”, “mountaineering” and “ascent” as three of your tags. This gives both the end user, and the engines on the web that categorize your video an idea of how and where to file it, and allow people to find it when searching under appropriate keywords.

2 – Project collaboration. You can think of many of the items posted on WEB 2.0 sites like Facebook and Youtube as “projects”. There is an original post, and over time others add to the discussion around it. Possibly responding with articles, videos or other media of their own, making the original post a “hub” for a whole topic where everyone can have a say and participate.

3 – Syndication. If your message is good, clear and unique, then others may want to spread your word for you. Simple content platforms such as WordPress offer one button press syndication.

A great benefit for both the original author, who sees his message spread to a wider audience. And the syndicator themselves who benefits “by proxy” by having this much sought after information on their site or domain.

The new features and accessibility offered by WEB 2.0 has massively increased the number of people actively participating on the internet. Finding hotspots where these discussions are taking place between massive numbers of people is now relatively easy.

The trick from this point is to leverage your own skills to get your contribution seen and heard. Positioning yourself as someone with a product or idea that people should spend their time and possibly money on.

With the huge expansion of WEB 2.0 social sites, comes easy and quick ways of gaining web traffic to your own web pages.