Wag The Dog Marketing, Top-Dog.org Local SEO Optimization
August 27, 2010 by Susan Walker
Filed under Advertising
The simple steps of on-site basic search engine optimization, from Wag the Dog Marketing.
Keyword Research: Supply and demand analysis must be done in order to determine what phrases you decide to search engine optimize on-page relating to your products and services. Don’t get hung up on the broadest, hardest to rank for keyword phrases.
Understand what your competitors are striving to rank highly for. Then target all the other well searched phrases there isn’t much competition for. You’ll be far more successful getting 1% of a thousand then 0% of ten million!
Good Keyword Content: Now, write one page/article per keyword placing the keyword in the article headline and throughout the article more at the beginning and ending. Use your main keyword like and hour glass, heavy on top and on bottom.
In the middle of your article, use other variations of phrases you’d like to have your page found under at the top of the search results.
Effective Meta Tags: Creating proper Meta Tags. Although Google doesn’t put too much value on your title, description and keyword tags anymore, humans do. It does no good to have your page come up on the first page of search results only to be skipped because the description shown is poorly written.
Think of your description as an ad in a newspaper. It must be short, catchy and clean in order to be acted upon. So make sure you do this carefully in order to get the click on your link in the results.
Internal Linking: Link your home page to your most important content pages, and then those pages to the less important pages. Make sure all pages use their main keyword as anchor text in a link pointing elsewhere. Be sure to link all pages back to your home page.
Although these steps are very basic search engine optimization tips and organic SEO steps, they are vital. So take your time and add good content to the already huge Internet and your site will surpass all the piles of content.
Bark at Susan Walker and get info on local seo optimization, today, or just learn more about how local SEO optimization can help your business.
